Robbie Williams inspires his namesakes in WW's UK campaign

Weight loss brand says that it's for 'every Robbie' as it refocuses on wellness

Published On
Feb 06, 2019

Editor's Pick

WW, the brand formerly known as Weight Watchers, has pop star Robbie Williams on board as its new U.K. ambassador -- but he's not the only one. 

In a campaign by Edelman, Williams and the brand set out to find a whole of bunch British people also named Robbie Williams and encourage them to embrace healthy living. "Healthy living is for every Robbie," says Williams helpfully as he meets his crew, and we then see him teaching them dance routines to some of his hits, including "Rock DJ" and "Kids."

The campaign, which carries the hashtag #WWForEveryBody, encourages others to then "share their moves" on social media. Those who do so by Feb. 18 will have the chance to star on Williams' own social channels. A huge star in the 90s and early 2000s, Williams' profile is on the rise again due to his appearance recently on the U.K. version of "The X Factor" as a judge (along with his wife, American actor Ayda Field). 

It also highlights the fact that Weight Watchers brand changed its name to WW last year, as it moves to focus on all-round wellness rather than just dieting. 

Credits

Date
Feb 06, 2019
Client:
WW
Agency:
Edelman
Client:
Unit9

Need a credit fix? Contact the Creativity Editors

Project Type