Welch’s new children’s book says stealing isn’t wrong—if it’s parents taking your Fruit Snacks

The book, developed with Gut Miami, includes an audio version narrated by Kristin Chenoweth

Published On
Aug 15, 2023
A page from the Welch's Fruit Snacks children's Book "Sometimes It's Not Stealing"

Editor's Pick

We learned as kids that stealing is wrong. But a new children’s book from Welch’s Fruit Snacks argues that there is a caveat.

Welch’s storybook, titled “Sometimes It’s Not Stealing,” follows three raccoon children who learn that stealing from others is wrong—you can’t steal your friend’s guitar, or sidewalk chalk, or the neighbor’s mail. But if Mom or Dad is trying to steal some Fruit Snacks, then that little bit of theft is alright.

Here’s a promo that Gut put together for the book:


The book, made in partnership with Gut Miami, plays off of the common phenomenon of parents eating some of their kids’ snacks. 

Beginning today (Aug. 15), physical copies of “Sometimes It’s Not Stealing” will be available for purchase on WelchsFruitSnacksForAll.com, and sold as a bundle with a 40-count box of Welch’s fruit snacks for $29.99. Fans can hear Kristin Chenoweth narrate the book by downloading a free e-book version, or scanning the QR code on any box of Welch’s Fruit Snacks purchased during the campaign.

Here’s a video version of Chenoweth reading the full book:


This isn’t the first time a brand has written a children’s book. Earlier this year, Huggies and Quality Meats published “The AlphaButt Book” of baby bottoms.


Aug 15, 2023
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