Crate & Barrel's Cute Film Recounts Tales of Love Over Housewares
Preacher Brings Former Registry Members Together to Recall Their Hookups
Jul 06, 2017
Austin-based Preacher continues to turn up the charm for home retailer Crate and Barrel in "Welcome Love In," a film highlighting a diverse group of real couples as they recount their original hookup stories -- while subtly promoting the store's own products and gift registry.
The interview-style spot shows each couple sitting in a Crate and Barrel-styled living room telling their love tales. All the while, on the table before them, the store's wares, which the received as registrants at the store, appear in cameos throughout. There's even a husband and wife who registered more than 40 years ago.
The campaign kicks off the store's gift and wedding registry season. Previously, Preacher created a cute Christmas ad about the unexpected guests who drop in during the holiday season.