‘Welcome to Your Walmart’ campaign aims to personalize the retail giant’s delivery and pickup offerings

Publicis New York crafts high-energy spot suggesting anything you need is just click away

Published On
May 02, 2023
A young girl grinning as she opens up a Walmart delivery box

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Walmart is trying to bring its immense scale down to a more personalized size with a new campaign, “Welcome to Your Walmart,” emphasizing delivery options for anything you might need.

A 60-second anthem spot from Publicis New York combines frenetic visuals with onscreen text (mostly English, with some Spanish mixed in) to communicate that anything you might is a click away at Walmart.com or on the Walmart app.


“We have your thing,” the text says at the end.

“This new campaign was born out of the idea that customers rely on us to deliver what they need, when and how they need it,” said Casey Schlaybaugh, VP of brand marketing and strategy for Walmart U.S. “That may look like a few taps on Walmart’s app to stock up on ice cream for the big summer party or a quick curbside pickup order of sunscreen—and aloe—on the way to the beach. Because Walmart isn’t just the store that has everything, it’s the store that has the things for you—however you need them.”