Customers Play with Mystery Item in Amazon's Teasing YouTube Spot

What Could it Be?

Published On
Jun 04, 2014

Editor's Pick

Amazon fans look down at their crotches and express awe and astonishment at whatever they're seeing in this mysterious film released by Amazon on YouTube Wednesday. There are a few hints at what it could be. It might possibly be an eye-tracking feature for a new Kindle ("It moves with me," says one customer), or, as rumors have long swirled, Amazon is close to unveiling its own-brand smartphone. It could also be a 3D screen -- which, as the Journal has reported, the company is developing for its Kindles and other devices too. A link on the YouTube film leads to a site where you can request an invite for Amazon's event on June 18, where all will be revealed.

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