Scion : What Moves You

The San Francisco office of Attik has produced a new round of print and outdoor Scion work, adding print ads replete with iron-ons to its ongoing quest for total customer customization. "We're constantly trying to package an element of surprise&

Published On
Oct 11, 2005

Editor's Pick

The San Francisco office of Attik has produced a new round of print and outdoor Scion work, adding print ads replete with iron-ons to its ongoing quest for total customer customization. "We're constantly trying to package an element of surprise" in each new marketing effort, explains Attik CD Simon Needham. The iron-on idea "takes personalization in a new direction