Southern Comfort : Whatever's Comfortable

He's just so comfortable. Just look at that sun-kissed beer belly.

Published On
Jul 31, 2012

Editor's Pick

Wieden & Kennedy New York's first work for Southern Comfort, after it announced that it had won the brand's business, launches with a campaign called "Whatever's Comfortable." The first television spot celebrates the awesomeness of being comfortable in your own skin, featuring a man who is the epitome of all that is comfortable, sauntering on a beach.


Aug 01, 2012
Brand :
Southern Comfort
Client :
Southern Comfort
Agency :
Wieden & Kennedy - New York
Executive Creative Director/Production :
Scott Vitrone
Executive Creative Director/Production :
Ian Reichenthal
Creative Director :
Ian Reichenthal
Creative Director :
Scott Vitrone
Copywriter :
Nick Kaplan
Art Director :
Jeff Dryer
Head of Content Production :
Lora Schulson
Producer :
Alison Hill
Head of Brand Strategy :
Stuart Smith
Digital Strategist :
Marshall Ball
Brand Strategist :
Ben Alter
Business Affairs Director :
Sara Jagielski
Production Company :
Biscuit Filmworks
Director :
Tim Godsall
Executive Producer :
Holly Vega
Managing Director :
Shawn Lacy
Line Producer :
Rick Jarjoura
Director, Photography :
Edu Grau
Editorial Company :
Mackenzie Cutler
Editor :
Gavin Cutler
Post Producer :
Sasha Hirschfeld
Editorial Assistant :
Ryan Steele
Visual Effects Company :
Visual Effects Executive Creative Director :
Tim Crean
Visual Effects Supervisor :
John Geehreng
Visual Effects Flame Artist :
John Geehreng
Visual Effects CG Artists :
Cedrick Gousse
Producer :
Tsiliana Jolson
Telecine Company :
Colorist :
Tim Masick
Mix Company :
Heard City
Mixer :
Phil Loeb
Sound Designer :
Phil Loeb
Sound Designer :
Sam Shaffer
Executive Producer :
Gloria Pitagorsky
Music Supervision :
Good Ear Music Supervision
Music Supervisor :
Andrew Charles Kahn
Song :
Hit or Miss
Artist :

Need a credit fix? Contact the Creativity Editors

Project Type