Southern Comfort : Whatever's Comfortable
He's just so comfortable. Just look at that sun-kissed beer belly.
Published On
Jul 31, 2012
Editor's Pick
Wieden & Kennedy New York's first work for Southern Comfort, after it announced that it had won the brand's business, launches with a campaign called "Whatever's Comfortable." The first television spot celebrates the awesomeness of being comfortable in your own skin, featuring a man who is the epitome of all that is comfortable, sauntering on a beach.
Credits
- Date
- Aug 01, 2012
- Brand :
- Southern Comfort
- Client :
- Southern Comfort
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director/Production :
- Scott Vitrone
- Executive Creative Director/Production :
- Ian Reichenthal
- Creative Director :
- Ian Reichenthal
- Creative Director :
- Scott Vitrone
- Copywriter :
- Nick Kaplan
- Art Director :
- Jeff Dryer
- Head of Content Production :
- Lora Schulson
- Producer :
- Alison Hill
- Head of Brand Strategy :
- Stuart Smith
- Digital Strategist :
- Marshall Ball
- Brand Strategist :
- Ben Alter
- Business Affairs Director :
- Sara Jagielski
- Production Company :
- Biscuit Filmworks
- Director :
- Tim Godsall
- Executive Producer :
- Holly Vega
- Managing Director :
- Shawn Lacy
- Line Producer :
- Rick Jarjoura
- Director, Photography :
- Edu Grau
- Editorial Company :
- Mackenzie Cutler
- Editor :
- Gavin Cutler
- Post Producer :
- Sasha Hirschfeld
- Editorial Assistant :
- Ryan Steele
- Visual Effects Company :
- Suspect
- Visual Effects Executive Creative Director :
- Tim Crean
- Visual Effects Supervisor :
- John Geehreng
- Visual Effects Flame Artist :
- John Geehreng
- Visual Effects CG Artists :
- Cedrick Gousse
- Producer :
- Tsiliana Jolson
- Telecine Company :
- CO3
- Colorist :
- Tim Masick
- Mix Company :
- Heard City
- Mixer :
- Phil Loeb
- Sound Designer :
- Phil Loeb
- Sound Designer :
- Sam Shaffer
- Executive Producer :
- Gloria Pitagorsky
- Music Supervision :
- Good Ear Music Supervision
- Music Supervisor :
- Andrew Charles Kahn
- Song :
- Hit or Miss
- Artist :
- Odetta
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Project Type