He's just so comfortable. Just look at that sun-kissed beer belly.
Jul 31, 2012
Wieden & Kennedy New York's first work for Southern Comfort, after it announced that it had won the brand's business, launches with a campaign called "Whatever's Comfortable." The first television spot celebrates the awesomeness of being comfortable in your own skin, featuring a man who is the epitome of all that is comfortable, sauntering on a beach.