Emojis and Texting Whet Appetites in Latest From Sainsbury's
Spot Continues 'Living Well' Campaign
Editor's Pick
U.K. supermarket giant Sainsbury's continues its "Living Well" campaign with another spot that aims to capture the way that people shop for food today.
The new TV ad shows various tired, hungry people commuting home for the evening and texting their partners/friends/spouses about what's for dinner. Emojis (including poop), funny predictive texting ("God" instead of "Cod") and an older guy who hasn't got the hang of texting quickly all liven up the vignettes of different characters looking forward to their comfort carbs, curry and baby's favorite food to stop her being "hangry." What's more the approach feels modern and in tune with cooking and eating in 2017.
The spot was directed by Mees Peijnenburg at Iconoclast for Wieden + Kennedy London.
Credits
- Date
- Oct 02, 2017
- Agency :
- Wieden & Kennedy-London
- Creative Director :
- Anders Stake
- Creative Director :
- Sophie Bodoh
- Creative Director :
- Scott Dungate
- Creative :
- Joris Philippart
- Creative :
- Tomas Coleman
- Creative :
- Clarence Bradley
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Iain Tait
- Group Account Director :
- Aaron Cole
- Account Director :
- William Smith
- Account Manager :
- Charlotte Gunn
- Head of Planning :
- Tom Lloyd
- Creative Planner :
- Nick Exford
- Interactive Producer :
- Jon Harris
- TV Producer :
- Samara Zagnoiev
- TV Production Assistant :
- Iona Patterson
- Head of Design :
- Karen Jane
- Designer :
- Kate Whitely
- Motion Design :
- Laurence Mencé
- Production Company :
- Iconoclast
- Director :
- Mees Peijnenburg
- Executive Producer :
- Carine Harris
- Line Producer :
- Hera King
- Director, Photography :
- Rina Yang
- Editorial Company :
- Trim
- Editor :
- Fouad Gaber
- Visual Effects Company :
- Time Based Arts
- Music :
- Nightclub Swing
- Composer :
- Veigar Margeirsson
- Recording :
- West One Music Group USA (ASCAP)
- Publisher :
- Deep East Music
- Music Supervisor :
- John Connon
- Music Company :
- Mr Pape
- Sound Design :
- Vaudeville Sound
- Sound Engineer :
- Tom Joyce
- Production Company :
- Golden Wolf
- Technical Director :
- Stefan Falconer
- Producer :
- Tania Baptista
- Print Photographer :
- Karen Thomas
- Print Food Stylist :
- Katie Giovanni
- Stylist :
- John Bentham
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