Emojis and Texting Whet Appetites in Latest From Sainsbury's

Spot Continues 'Living Well' Campaign

Published On
Oct 02, 2017

Editor's Pick

U.K. supermarket giant Sainsbury's continues its "Living Well" campaign with another spot that aims to capture the way that people shop for food today.

The new TV ad shows various tired, hungry people commuting home for the evening and texting their partners/friends/spouses about what's for dinner. Emojis (including poop), funny predictive texting ("God" instead of "Cod") and an older guy who hasn't got the hang of texting quickly all liven up the vignettes of different characters looking forward to their comfort carbs, curry and baby's favorite food to stop her being "hangry." What's more the approach feels modern and in tune with cooking and eating in 2017.

The spot was directed by Mees Peijnenburg at Iconoclast for Wieden + Kennedy London.


Oct 02, 2017
Agency :
Wieden & Kennedy-London
Creative Director :
Anders Stake
Creative Director :
Sophie Bodoh
Creative Director :
Scott Dungate
Creative :
Joris Philippart
Creative :
Tomas Coleman
Creative :
Clarence Bradley
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Group Account Director :
Aaron Cole
Account Director :
William Smith
Account Manager :
Charlotte Gunn
Head of Planning :
Tom Lloyd
Creative Planner :
Nick Exford
Interactive Producer :
Jon Harris
TV Producer :
Samara Zagnoiev
TV Production Assistant :
Iona Patterson
Head of Design :
Karen Jane
Designer :
Kate Whitely
Motion Design :
Laurence Mencé
Production Company :
Director :
Mees Peijnenburg
Executive Producer :
Carine Harris
Line Producer :
Hera King
Director, Photography :
Rina Yang
Editorial Company :
Editor :
Fouad Gaber
Visual Effects Company :
Time Based Arts
Music :
Nightclub Swing
Composer :
Veigar Margeirsson
Recording :
West One Music Group USA (ASCAP)
Publisher :
Deep East Music
Music Supervisor :
John Connon
Music Company :
Mr Pape
Sound Design :
Vaudeville Sound
Sound Engineer :
Tom Joyce
Production Company :
Golden Wolf
Technical Director :
Stefan Falconer
Producer :
Tania Baptista
Print Photographer :
Karen Thomas
Print Food Stylist :
Katie Giovanni
Stylist :
John Bentham

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