Wheelchair Athletes Deliver Unexpected Performance in Touching Guinness Ad
BBDO New York orchestrates inspiring game for the brew
Published On
Sep 05, 2013
Editor's Pick
BBDO New York's latest spot for Guinness beer finds a group of men in the midst of a grueling game of wheelchair basketball, with Murderball-inspired vigor. The sweat-covered friends wrestle for possession of the ball, collide, fall over and get back up with quick, but strained movements. They celebrate baskets made, demonstrating strong camaraderie until the game comes to an end and the true depth of their bond is revealed. The Cinematic Orchestra's moving "To Build a Home" -- a frequently featured track in climactic or sorrowful scenes of television shows such as Homeland and Grey's Anatomy -- backs the well-framed and smoothly edited ad.
Credits
- Date
- Sep 05, 2013
- Brand :
- Guinness
- Client :
- Guinness
- Agency :
- BBDO-New York
- Senior Creative Director/Art Director :
- Dan Lucey
- Senior Creative Director/Copywriter :
- Chris Beresford-Hill
- Director, Integrated Production :
- David Rolfe
- Executive Producer :
- Kevin Wilson
- Senior Content Producer :
- Tricia Lentini
- Production Company :
- Biscuit
- Director :
- Noam Murro
- Senior Executive Producer :
- Shawn Lacy
- Line Producer :
- Emily Skinner
- Edit House :
- Work Editorial Inc
- Editor :
- Neil Smith
- Assistant Editor :
- Adam Witten
- Sound Design :
- Brian Emrich
- Sound Mixer :
- Tom Jucarone
- Director, Photography :
- Simon Duggan
- Color :
- CO3
- Agency :
- BBDO-New York
- Visual Effects :
- Absolute Post
- Senior Creative Director/Copywriter :
- Tom Kraemer
- Executive Creative Director :
- Will Boudreau
- Executive Creative Director :
- Greg Hahn
- Executive Creative Director :
- Mike Smith
- Music Executive Producer :
- Loren Parkins
- Chief Creative Officer :
- David Lubars
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Project Type
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