When times get tough, ARM & HAMMER™ helps you “Give It The Hammer”

ARM & HAMMER’s first masterbrand campaign, “Give It The Hammer,” serves as a rallying cry for consumers who are feeling sapped of energy, overwhelmed and exhausted from the pressure of an uncertain economy. This campaign puts the power back in their hands, showing them that they have the tools to tackle life’s daily challenges with ARM & HAMMER™ by their side. With a hardworking, affordable lineup of products that solve more problems in more rooms in the home than any other brand, it’s no wonder that ARM & HAMMER has been a powerful, trusted staple for over 170 years. From cooking and cleaning to pet care and personal care, this campaign illustrates this historic brand’s modern versatility. When times get tough, ARM & HAMMER is the hardworking brand that encourages customers to give each day “The Hammer.”

When times get tough, ARM & HAMMER™ helps you “Give It The Hammer”

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