Aardman Brings Christmas Decorations to Life (With Aussie Accents) in This Ad from Myer
Retailer Aims to Serve Up Christmas Magic With an Australian Tone
Nov 13, 2015
Australian department store Myer enlisted Aardman Animation to brings its holiday spot to life this year, animating the story of some Christmas tree decorations who are on a hunt for holiday gifts.
As the characters - an elf, an angel, a reindeer and a mouse -- make their way across a winter landscape in their search for the 'real Christmas' -- the combination of the cute animation mingled with some typical Aussie humor ("Last year I went to the Gold Coast for two week and nobody missed me," says the angel) makes for a fun one-minute spot.
The stop motion film was directed by Aardman's Steve Harding-Hill in a four month production process that saw each of the four characters sculpted by hand.
Clemenger BBDO Melbourne was the creative agency and its creative director, Stephen de Wolf, said, in a statement: "We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone.