Aardman Brings Christmas Decorations to Life (With Aussie Accents) in This Ad from Myer
Retailer Aims to Serve Up Christmas Magic With an Australian Tone
Editor's Pick
Australian department store Myer enlisted Aardman Animation to brings its holiday spot to life this year, animating the story of some Christmas tree decorations who are on a hunt for holiday gifts.
As the characters - an elf, an angel, a reindeer and a mouse -- make their way across a winter landscape in their search for the 'real Christmas' -- the combination of the cute animation mingled with some typical Aussie humor ("Last year I went to the Gold Coast for two week and nobody missed me," says the angel) makes for a fun one-minute spot.
The stop motion film was directed by Aardman's Steve Harding-Hill in a four month production process that saw each of the four characters sculpted by hand.
Clemenger BBDO Melbourne was the creative agency and its creative director, Stephen de Wolf, said, in a statement: "We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone.
Credits
- Date
- Nov 13, 2015
- Brand :
- Myer
- Client :
- Myer
- Agency :
- Clemenger BBDO-Melbourne
- Chief Merchandise and Marketing Officer and Deputy Chief Executive Offier :
- Daniel Bracken
- General Manager, Marketing Strategy and Communications :
- Nathalie Warren-Smith
- Senior Marketing Manager of Retail Events and Services :
- Joanne Brennan
- Chairperson :
- James McGrath
- Creative Director :
- Evan Roberts
- Creative Director :
- Stephen de Wolf
- Creative Director :
- Carolyn Mackintosh
- Senior Producer :
- Karolina Bozajkovska
- Operations Director :
- Sharon Adams
- Managing Director :
- Simon Lamplough
- Business Director :
- Kellie Lennon
- Senior Planner :
- Matthew Kingston
- Production Company :
- Aardman Animations
- Director :
- Steve Harding-Hill
- Producer :
- Steph Owen
- Production Coordinator :
- Caroline Hague
- Head of Model Making :
- Chris Entwistle
- Director, Photography :
- Mark Chamberlin
- Lighting Cameraman :
- Jeremy Hogg
- Animator :
- Dave Osmond
- Post Production Supervisor :
- Jim Lewis
- Editor :
- Dan Hembery
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