The whole world turns to cake in KFC Thailand’s wild birthday ad
New South African indie agency Bananas created the spot celebrating KFC’s 40 years in the country
Editor's Pick
Is it cake? In KFC Thailand’s batshit new commercial, it most certainly is.
To celebrate 40 years in Thailand, the chicken chain created a birthday spot in which the entire world turns to cake. This is obviously disconcerting for all involved, and soon there is panic on a mass scale. But all is well in the end, when people discover they can still enjoy their KFC—even folks with no hands.
This is the first work from a new South African indie agency called Bananas. “Cake” was directed by Bruno Bossi of Carbon Films and was shot on location in Bangkok, partnering with local production company Taprod.
More Creativity coverage from Ad Age:
- Super Bowl 2025 ad review—the best and worst commercials.
- The top 5 campaigns of Super Bowl 2025.
- 62 creatives to watch in 2025.
- The 25 best ads of 2024.
- Browse our daily Creativity roundups.
Sign up for our daily Creativity newsletter to see the best stories of the day.
Credits
- Date
- Feb 10, 2025
- Client :
- KFC Thailand
- Client :
- KFC
- Agency :
- Bananas
- Market Lead & CMO :
- Suhayl Limbada
- Associate Director Brand Experience :
- Patra Patrasuwan
- Head of Brand :
- Mike Wood
- Senior Marketing Manager :
- Chayapa Jamnarnwej
- Marketing Manager :
- Chutinan Nateerattana
- Senior Brand Manager :
- Morakot Nirannoot
- Creative Lead :
- Bananas
- CCO :
- Saf Sindhi
- CCO :
- Justin Gomes
- Senior Copywriter :
- Saf Sindhi
- Senior Copywriter :
- Justin Gomes
- Senior Art Director :
- Sean Harrison
- Agency :
- Brains & Brawn Co. Ltd
- Production House :
- Carbon Films
- Director :
- Bruno Bossi
- Executive Producer :
- Kirsten Clarence
- DOP :
- Liam Gilmour
- Production House :
- Ta Prod
- Executive Producer :
- Louis Ditapichai
- Line Producer :
- Aey Anaman
- Production Manager :
- Gino Kiek
- Production Company :
- Best Thanyachanok
- 1st AD :
- Patra Kanchanamek
- Art Director :
- Nopphadol Arkart
- Location Manager :
- Poonsak Ponintawong
- Wardrobe Stylist :
- Tipporn Thammasan
- Casting Director :
- Tipwarin Luthisotvithi
- Editor :
- Julian Redpath
- Colorist :
- Nic Apostoli
- Online & VFX :
- Marco Raposa de Barbosa
- Audio :
- Howard Audio
- Sound Design & Final Mix :
- Paul Theodorou
- Original Music :
- Adam Howard
Need a credit fix? Contact the Creativity Editors
Related work

KFC: KFC’s cultish new ad takes chicken worship to a ridiculous level

KFC: KFC Canada uses Colonel Sanders’ bolo tie as a clock to promote new late-night hours

KFC: KFC’s new billboards reveal the product only when you shake your head back and forth
