Net Neutrality was repealed in December. It made plenty of headlines, but plenty of people don't know what it means. An unlikely advocate, Burger King, sets out to explain the impact of the FCC's vote in a new online video.
Under net neutrality, Internet service providers weren't allowed to slow down, speed up or limit access to certain online content. In the Burger video, which comes from David, people at first don't understand the repeal. Then, it's explained in the BK way: with Whoppers.
Patrons are told to pay more--a lot more--to get Whoppers at faster speeds. The chain clearly has some fun with its hoax. A sign shows MBPS stands for "making burgers per second" (not megabits per second). A hyperfast MBPS, or getting a Whopper quickly, costs a whopping $25.99 under this scenario. The slowest service--and who wants slow service from a fast-food joint?--costs $4.99.
Of course, hangry customers lashed out.
"You got the slow access Whopper pass," a worker behind the counter tells one person waiting for his food. "This is a bad dream right now. I just want a bleeping burger brother, a burger," the patron says. He's not the only one who responds to the rules with some foul language.
Ultimately, the customers get the explanation.
"The Whopper actually taught me about net neutrality," another customer who'd been impatiently waiting for a slow burger says. "It's stupid but true."
Toward the end of the nearly three-minute-video, the URL change.org/savethenet appears on the screen, a link to a petition about the issue.
The stunt was created out of BK's agency David Miami and directed by Kris Belman via Here Be Dragons.