It's not often that rivals Burger King and McDonald's work together for the common good, although it does occasionally happen.
Earlier this year, for instance, Burger King encouraged people to order from other fast food joints as well as itself in a spirit of pandemic magnanimity. And now, the brand is encouraging people in Poland to order specifically from McDonald's this coming Saturday to help out in a charity effort.
In a campaign from 180heartbeats +Jung von Matt, Burger King is encouraging people to visit McDonald's on its McHappy Day charity event on Dec. 11. That day, one Polish zloty (about $0.25) from every portion of fries bought at McDonald's will be donated to the fast feeder's Ronald McDonald Houses, which help care for sick children.
Burger King is helping out by giving away a free Whopper Junior to anyone who visits and presents a receipt for fries at McDonald's.
"At Burger King we want the world to be a better place and we know that our guests feel the same way," commented Zuzanna Kilar-Tyczynska, brand manager Burger King Poland, in a statement. "That is why, not for the first and not the last time, we are involved in a cause that can change the lives of many families for the better. Matters such as helping the needy are beyond all divisions."
It's good to see competitors coming together in the season of goodwill—however, we expect the flaming to resume soon.