Frito-Lay (Colombia) : Why Not Now?
How do you sell salty snacks in Colombia? Ordinarily, not this way, according to CD Juan Jose Posada at BBDO's Bogota office.
These Margarita chips studies in surrealism are designed for Shock magazine, which Posada calls "a
Published On
Aug 22, 2005
Editor's Pick
How do you sell salty snacks in Colombia? Ordinarily, not this way, according to CD Juan Jose Posada at BBDO's Bogota office.
These Margarita chips studies in surrealism are designed for Shock magazine, which Posada calls "a Colombian sort of Rolling Stone aimed at teens. As for the brief, the strategy is to find new occasions for snack consumption
Credits
- Date
- Aug 22, 2005
- Client :
- Frito-Lay (Colombia)
- Creative Director/ Copywriter :
- John Forero
- Creative Director, Art Director :
- Juan Jose Posada
- Copywriter :
- Fernando Redondo
- Copywriter :
- Norma Salazar
- Art Director :
- Fernando Redondo
- Illustrator :
- Fernando Redondo
- Agency :
- Sancho-BBDO
- Brand :
- Frito-Lay (Colombia)
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Project Type