Nevada Commission on Tourism : Wide Open

Las Vegas aside, how do you sell the rest of Nevada, the outdoorsy wonderland part that appeals to, for example, Outside Magazine readers? You sell it with Vegas, of course. And "if your client won'

Published On
Dec 04, 2006

Editor's Pick

Las Vegas aside, how do you sell the rest of Nevada, the outdoorsy wonderland part that appeals to, for example, Outside Magazine readers? You sell it with Vegas, of course. And "if your client won't let you go with rock-climbing hookers, you go with Wayne Newton, a few showgirls and some Elvis impersonators obviously," says DRGM writer B.C. LeDoux. Adds senior CD Bernice Bamburak, "What I'll remember more than anything about this campaign is Wayne Newton's cologne remarkable." Photography by Erik Almas, ErikAlmas.com.

Credits

Date
Dec 05, 2006
Senior Creative Director:
Bernice Bamburak
Associate Creative Director, Copywriter:
B.C. LeDoux
Senior Art Director:
Amy Lockhart-Fehl
Photographer:
Erik Almas
Client:
Nevada Commission on Tourism
Agency:
DRGM Advertising-Las Vegas
Brand:
Nevada Commission on Tourism

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Project Type