'Nothing's really changed' says jarring film calling out violence against the AAPI community

Wieden+Kennedy's Asiancy updates film to address more recent attacks

Published On
Mar 25, 2021

Editor's Pick

Nearly a year ago, Wieden+Kennedy’s AAPI affinity group, Asiancy, debuted a chilling film in response to the rise in anti-Asian discrimination during the pandemic.

The Asiancy group this week updated the film, adding new images from recent hate crimes, such as the incident involving Noel Quintana, the Filipino man who received no help from onlookers when his face was slashed on the NYC subway; Ing Ngov, a 56-year-old Chinese immigrant and Philadelphia pizzeria owner who was brutalized by a group of men; and Otis Chan, a Canadian-born Chinese man who was spit on, insulted and kicked at while in his car in Calgary.

The original film, which debuted in May, noted that since the virus began to take its toll, Asians and Asian-Americans in North American had seen more than 1,000 hate incidents. Since then, that number has jumped to more than triple that—3,800, as reported by advocacy organization Stop AAPI Hate. 

Wieden+Kennedy Copywriter Titania Tran, one of the spot’s creators and narrator, says that the updated film “is uniquely positioned to make the case that not only is this happening to our community now, it has been happening for at least a year. But the reality is, this has been happening for much longer. Our community has been subjected to different forms of violence, to varying degrees, long before this film was ever made. Nothing's really changed."


Mar 25, 2021
Agency :
Wieden & Kennedy-Portland
Creative :
Titania Tran

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