Gatorade : Win from Within
It's about what's inside.
Published On
Jan 02, 2012
Editor's Pick
'Win from Within' is the new Gatorade strapline introduced in this spot from TBWA/Chiat Day LA, which tells us it's what's inside us that counts, rather than the latest sports gear, apps or technology. The brand aims to highlight the message that sports nutrition really can improve your game - something that many young athletes, apparently, don't actually believe.
Credits
- Date
- Jan 03, 2012
- Brand:
- Gatorade
- Client:
- Gatorade
- Agency:
- TBWA/Chiat/Day-Los Angeles
- Executive Creative Director:
- Patrick O'neill
- Global Group Creative Director/Art Director:
- Brent Anderson
- Global Group Creative Director/Writer:
- Steve Howard
- Executive Producer:
- Sarah Patterson
- Producer:
- Molly Tait
- Executive Business Affairs Manager:
- Lisa Lipman
- Business Affairs Manager:
- KK Davis
- Group Planning Director:
- Scott MacMaster
- Planning Director:
- Lydia Kim
- Junior Planner:
- Adam Wiese
- Junior Planner:
- Rebecca Harris
- Managing Director:
- Nick Drake
- Management Supervisor:
- Sandra Tobey
- Music Supervisor:
- Michael Gross
- Production Company:
- Smuggler
- Director:
- Jaron Albertin
- Executive Producer/Head of Commercials:
- Brian Carmody
- Executive Producer/Head of Commercials:
- Patrick Milling Smith
- Executive Producer:
- Lisa Rich
- Executive Producer:
- Allison Kunzman
- Producer:
- Lisa Tauscher
- Producer:
- Helen Hollien
- Producer:
- Donald Taylor
- Director, Photography:
- Linus Sandgren
- Production Designer:
- Duncan Reed
- Editorial Company:
- Peepshow
- Executive Producer:
- Deborah Sullivan
- Editor:
- Andrea MacArthur
- Assistant Editor:
- Patrick OLeary
- Visual Effects:
- The Mill
- Visual Effects:
- The Mill - LA
- TItle Design:
- Tom O'Neil
- Post Producer:
- Enca Kaul
- Visual Effects Supervisor:
- Billy Higgins
- 2D Visual Effects Artist:
- Billy Higgins
- 2D Visual Effects Artist:
- Tim Bird
- 2D Visual Effects Artist:
- Steve Cokonis
- 2D Visual Effects Artist:
- Robert Murdoch
- 2D Visual Effects Artist:
- Nick Taylor
- 2D Visual Effects Artist:
- Margolit Steiner
- Production Coordinator:
- Kiana Bicoy
- Music:
- Amber
- Composer:
- Mark Tewarson
- Executive Producer:
- Michelle Curran
- Final Mix:
- Lime
- Mixer/Sound Designer:
- Rohan Young
- Executive Producer:
- Jessica Locke
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
Tags
Related work
Gatorade: Gatorade's new app brings superhero-style effects to your best moves
Gatorade: John Legend sings '3 is the magic number' for Gatorade's Dwyane Wade tribute
Gatorade: Serena Williams Encourages Her Baby Daughter to 'Keep Playing' in Uplifting Gatorade Spot
