Gatorade : Win from Within

It's about what's inside.

Published On
Jan 03, 2012

Editor's Pick

'Win from Within' is the new Gatorade strapline introduced in this spot from TBWA/Chiat Day LA, which tells us it's what's inside us that counts, rather than the latest sports gear, apps or technology. The brand aims to highlight the message that sports nutrition really can improve your game - something that many young athletes, apparently, don't actually believe.

Credits

Date
Jan 03, 2012
Brand:
Gatorade
Client:
Gatorade
Agency:
TBWA/Chiat/Day-Los Angeles
Executive Creative Director:
Patrick O'neill
Global Group Creative Director/Art Director:
Brent Anderson
Global Group Creative Director/Writer:
Steve Howard
Executive Producer:
Sarah Patterson
Producer:
Molly Tait
Executive Business Affairs Manager:
Lisa Lipman
Business Affairs Manager:
KK Davis
Group Planning Director:
Scott MacMaster
Planning Director:
Lydia Kim
Junior Planner:
Adam Wiese
Junior Planner:
Rebecca Harris
Managing Director:
Nick Drake
Management Supervisor:
Sandra Tobey
Music Supervisor:
Michael Gross
Production Company:
Smuggler
Director:
Jaron Albertin
Executive Producer/Head of Commercials:
Brian Carmody
Executive Producer/Head of Commercials:
Patrick Milling Smith
Executive Producer:
Lisa Rich
Executive Producer:
Allison Kunzman
Producer:
Lisa Tauscher
Producer:
Helen Hollien
Producer:
Donald Taylor
Director, Photography:
Linus Sandgren
Production Designer:
Duncan Reed
Editorial Company:
Peepshow
Executive Producer:
Deborah Sullivan
Editor:
Andrea MacArthur
Assistant Editor:
Patrick OLeary
Visual Effects:
The Mill
Visual Effects:
The Mill - LA
TItle Design:
Tom O'Neil
Post Producer:
Enca Kaul
Visual Effects Supervisor:
Billy Higgins
2D Visual Effects Artist:
Billy Higgins
2D Visual Effects Artist:
Tim Bird
2D Visual Effects Artist:
Steve Cokonis
2D Visual Effects Artist:
Robert Murdoch
2D Visual Effects Artist:
Nick Taylor
2D Visual Effects Artist:
Margolit Steiner
Production Coordinator:
Kiana Bicoy
Music:
Amber
Composer:
Mark Tewarson
Executive Producer:
Michelle Curran
Final Mix:
Lime
Mixer/Sound Designer:
Rohan Young
Executive Producer:
Jessica Locke

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