Gatorade : Win from Within

It's about what's inside.

Published On

Jan 02, 2012

Editor's Pick

'Win from Within' is the new Gatorade strapline introduced in this spot from TBWA/Chiat Day LA, which tells us it's what's inside us that counts, rather than the latest sports gear, apps or technology. The brand aims to highlight the message that sports nutrition really can improve your game - something that many young athletes, apparently, don't actually believe.

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Credits

Date: Jan 03, 2012

Brand :: Gatorade

Client :: Gatorade

Agency :: TBWA/Chiat/Day-Los Angeles

Executive Creative Director :: Patrick O'Neill

Global Group Creative Director/Art Director :: Brent Anderson

Global Group Creative Director/Writer :: Steve Howard

Executive Producer :: Sarah Patterson

Producer :: Molly Tait

Executive Business Affairs Manager :: Lisa Lipman

Business Affairs Manager :: KK Davis

Group Planning Director :: Scott MacMaster

Planning Director :: Lydia Kim

Junior Planner :: Adam Wiese

Junior Planner :: Rebecca Harris

Managing Director :: Nick Drake

Management Supervisor :: Sandra Tobey

Music Supervisor :: Michael Gross

Production Company :: Smuggler

Director :: Jaron Albertin

Executive Producer/Head of Commercials :: Brian Carmody

Executive Producer/Head of Commercials :: Patrick Milling Smith

Executive Producer :: Lisa Rich

Executive Producer :: Allison Kunzman

Producer :: Lisa Tauscher

Producer :: Helen Hollien

Producer :: Donald Taylor

Director, Photography :: Linus Sandgren

Production Designer :: Duncan Reed

Editorial Company :: Peepshow

Executive Producer :: Deborah Sullivan

Editor :: Andrea MacArthur

Assistant Editor :: Patrick OLeary

Visual Effects :: The Mill

Visual Effects :: The Mill - LA

TItle Design :: Tom O'Neil

Post Producer :: Enca Kaul

Visual Effects Supervisor :: Billy Higgins

2D Visual Effects Artist :: Billy Higgins

2D Visual Effects Artist :: Tim Bird

2D Visual Effects Artist :: Steve Cokonis

2D Visual Effects Artist :: Robert Murdoch

2D Visual Effects Artist :: Nick Taylor

2D Visual Effects Artist :: Margolit Steiner

Production Coordinator :: Kiana Bicoy

Music :: Amber

Composer :: Mark Tewarson

Executive Producer :: Michelle Curran

Final Mix :: Lime

Mixer/Sound Designer :: Rohan Young

Executive Producer :: Jessica Locke

Need a credit fix? Contact the Creativity Editors

Industry

Sports

Project Type

Video