BMW : A Window into the Near Future
The future, in real time.
Editor's Pick
When looking in a mirror, not that many people want to see their future (i.e. ageing faces, wrinkles), but Kirshenbaum Bond Senecal + Partners and Spies and Assassins run with the concept in a super fun way for BMW. To spread the word about BMW's iTour, the agency erected this "Window into the Near Future" along Sixth Avenue in New York City that transforms live traffic into BMW concept cars that look totally sci-fi. But the coolest bit? As futuristic as it may seem, the digital façade actually represents what the streets could look like in just a couple years when the BMW i3 and i8 electric vehicles are in production.
The hardware behind the installation included three hi-tech cameras, a 3M Vikuiti projection screen and two 40,000 lumen projectors, while car tracking technology--with in-house tweaks from the kbs+ team allowed the display to accurately mimic real-time traffic and environmental conditions.
Credits
- Date
- Nov 12, 2012
- Brand :
- BMW
- Client :
- BMW
- Agency :
- Spies and Assassins
- President/Co-CCO :
- Ed Brojerdi
- Co-Chief Creative Officer :
- Izzy DeBellis
- Executive Creative Director :
- DJ Pierce
- Associate Creative Director :
- Kevin Keehn
- Associate Creative Director :
- Cesar Rubin
- Senior Producer :
- Dennis Hanley
- Art Director :
- Olena Shmahalo
- Lead Developer :
- Jake Lee-High
- Product Analyst :
- Matt Richard
- Product Architect :
- Chris Gsell
- Interaction Designer :
- Diego Rioja
- Head of Interaction Design :
- Jed McClure
- Director, Product Architecture :
- Vikram Tank
- Chief Information Officer :
- Matt Powell
- Executive Director, Technology :
- Mike Dory
- Executive Technical Producer :
- Nick Meyer
- Photographer/Retoucher/Illustrator :
- John McClafferty
- Production :
- Deirdre McMurray
- Agency Producer :
- Ed Miranda
- Audio Visual Production :
- Glen Sanders
- IT :
- Mike Kelberman
- Executive Creative Director/Production :
- Michael Craven
- Creative Director :
- Marc Hartzman
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