Microsoft : Windows Server 2008

Using a kung fu-fighting CG robot named IT 24-7, a 21st century love child of Johnny 5 and Jet Li, McCann and Digital Domain teamed up to promote Microsoft's Windows Server 2008 through a series of six 30-second web films with the &a

Published On
Apr 03, 2008

Editor's Pick

Using a kung fu-fighting CG robot named IT 24-7, a 21st century love child of Johnny 5 and Jet Li, McCann and Digital Domain teamed up to promote Microsoft's Windows Server 2008 through a series of six 30-second web films with the 'bot.

Along the way, you can also view case studies and visit the "Toy Box" section of the IT department-targeted site to get wallpapers that incite more robot love.

Credits

Date
Apr 03, 2008
Client:
Microsoft
Agency:
McCann Erickson-San Francisco
Art Director:
Michael Furlong
Copywriter:
Doug Green
Digital:
John Reid
Agency Producer:
Ben Latimer
Visual Effects/Production Company:
Digital Domain
Executive Producer:
Ed Ulbrich
Executive Producer:
Karen Anderson
Line Producer:
Jason Cohon
Director, Photography:
Mark Williams
Visual Effects Supervisor/Director:
Fred Raimondi
CG Supervisor:
Ron Herbst
Visual Effects Coordinator:
Cedric Williams
Flame Artist:
Jonny Hicks
Editor:
Nate Hubbard
Sound Design:
Machine Head
Sound Designer:
Stephen Dewey
Head of Production:
Vicki Ordeshook
Mix:
Crescendo Studios
Senior Engineer:
David Baker
Brand:
Microsoft

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Project Type