Microsoft : Windows Server 2008

Using a kung fu-fighting CG robot named IT 24-7, a 21st century love child of Johnny 5 and Jet Li, McCann and Digital Domain teamed up to promote Microsoft's Windows Server 2008 through a series of six 30-second web films with the &a

Published On
Apr 03, 2008
Windows Server 2008

Editor's Pick

Using a kung fu-fighting CG robot named IT 24-7, a 21st century love child of Johnny 5 and Jet Li, McCann and Digital Domain teamed up to promote Microsoft's Windows Server 2008 through a series of six 30-second web films with the 'bot.

Along the way, you can also view case studies and visit the "Toy Box" section of the IT department-targeted site to get wallpapers that incite more robot love.

Credits

Date
Apr 03, 2008
Client :
Microsoft
Agency :
McCann Erickson-San Francisco
Art Director :
Michael Furlong
Copywriter :
Doug Green
Digital :
John Reid
Agency Producer :
Ben Latimer
Visual Effects/Production Company :
Digital Domain
Executive Producer :
Ed Ulbrich
Executive Producer :
Karen Anderson
Line Producer :
Jason Cohon
Director, Photography :
Mark Williams
Visual Effects Supervisor/Director :
Fred Raimondi
CG Supervisor :
Ron Herbst
Visual Effects Coordinator :
Cedric Williams
Flame Artist :
Jonny Hicks
Editor :
Nate Hubbard
Sound Design :
Machine Head
Sound Designer :
Stephen Dewey
Head of Production :
Vicki Ordeshook
Mix :
Crescendo Studios
Senior Engineer :
David Baker
Brand :
Microsoft

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Project Type