New Ark Mission of India : Winter Collection
To the poor, garbage is fashion
Published On
Feb 09, 2011
Editor's Pick
New Ark Mission of India dressed up street kids in their everyday clothes - made from discarded newspapers, sacking and cardboard - and photographed them walking the runway, to solicit donations for a winter clothing drive. India's poor are most in need of clothes in the winter months, when temperatures can drop after the extreme heat of summer.
Posters appeared in corporate offices and churches as part of a wider campaign. Over 6,000 sets of clothes were donated, far outstripping the expected 3500.
Credits
- Date
- Feb 10, 2011
- Brand :
- New Ark Mission of India
- Client :
- New Ark Mission of India
- Agency :
- Ogilvy & Mather
- Chief Creative Officer :
- Piyush Pandey
- Executive Creative Director :
- Ajanta Barker
- Creative Director :
- Gautam Dev
- Creative Director :
- Neel Roy
- Art Director :
- Siju RS
- Copywriter :
- Siju RS
- Photographer :
- Senthil Kumar
- Producer :
- Mubina Vaziralli
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