WNBA welcomes the 2024 rookie class with wacky ’90s-inspired parody ads

Ribbing rookies never goes out of style, and the WNBA has some fun with its 2024 freshman class—among the most lauded in a while—in three madcap spots from Wieden+Kennedy Portland. In the first spot, superstar Breanna Stewart of the New York Liberty literally eats rookies for breakfast with Rookie-O’s, a fake cereal promoted in the spoof spot below. A second spot parodies TV fortune teller commercials, regaling rookies with predictions for the future that awaits them in the league. The final spot, starring Arike Ogunbowale of the Dallas Wings, introduces a fake product called No Shade—a hardworking SPF 144 sunblock to help rookies block out the trash talk on the court and on the internet. The spot, directed by Jake Szymanski, are airing nationally on broadcast and online throughout the March Madness tournament. Social and OOH ads featuring league vets such as Ogunbowale, Stewart, Nneka Ogwumike, A'ja Wilson and Brittney Griner are on display in the regional finals host cities. The theme is, “Welcome to the W.” The WNBA Draft happens April 15.

WNBA welcomes the 2024 rookie class with wacky ’90s-inspired parody ads

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