Grandma Gets Her Life Back in McDonald's Spots for Buttermilk Crispy Tenders
Spots Show 'Grandmas' Enjoying Virtual Reality and Stand-Up Comedy
Editor's Pick
McDonald's new campaign for its Buttermilk Crispy Tenders is based around the premise that they're so good, Grandma can get a new lease on life, freed up from having to make homemade ones.
A series of 15-second spots, directed by Brian Billow of O Positive for We Are Unlimited, sees grandmothers enjoying a variety of new activities: having a massage, trying out a virtual reality headset, lazing in a pool, completing a jigsaw puzzle of a hot young guy and doing stand-up comedy telling jokes about millennials. In longer spots, such as the one seen here, Grandma sarcastically bemoans the fact that she no longer needs to spend her time slaving in the ktichen.
McDonald's is one of a number of brands recently to show people breaking free from the stereotypes of old age; the ads remind us somewhat of Mother's ads for Sun Life insurance from the U.K.
Credits
- Date
- Oct 06, 2017
- Brand :
- McDonald's
- Client :
- McDonald's
- U.S. Chief Marketing Officer :
- Morgan Flatley
- Senior Director, Brand and Marketing Content :
- Julie Wenger
- Manager, Brand and Marketing Content :
- Ivonne Loza
- Supervisor, Brand and Marketing Content :
- Ariane Mendel
- Marketing Manager of Digital Campaigns and Content :
- Emily Charron
- Marketing Supervisor, Social Content and Engagement :
- Stephanie Servin
- Manager, US Marketing and Planning :
- Keishon Williams
- Agency :
- We Are Unlimited
- Chief Creative Officer :
- Ari Weiss
- Chief Creative Officer :
- Toygar Bazarkaya
- Creative Director :
- Mark Wegwerth
- Creative Director :
- Chris Cole
- Creative Director :
- Vic Sanchez
- Creative Director :
- Jon Morgan
- Art Director :
- Rachel Bottlinger
- Copywriter :
- Jessi Pelzel
- Designer :
- Kristen Walters
- Chief Production Officer :
- Jon Ellis
- Senior Content Producer :
- Ross Greenblat
- Group Business Director :
- Melanie Behling
- Account Director :
- Sarah Stahurski
- Account Supervisor :
- Taylor Knowles
- Senior Vice President, Partners and Platforms :
- Justin Hood
- Production Company :
- O Positive
- Director :
- Brian Billow
- Executive Producer :
- Ralph Laucella
- Director, Photography :
- Larry Fong
- Editorial :
- Cutters
- Editor :
- Grant Gustafson
- Producer :
- Heather Richardson
- Audio Post :
- Another Country
- Audio Engineer :
- Pete Erazmus
- Executive Producer :
- Tim Kohn
- Finish/Effects :
- The Mill
- Colorist :
- Luke Morrison
- Flame Artist :
- Randy McEntee
- Senior Producer :
- Erica Hilbert
- Agency :
- Burrell Communications
- Vice President, Group Creative Director :
- Rebecca Williams
- Art Director :
- Mark Oosthuizen
- Copywriter :
- Dave Linne
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