McDonald's new campaign for its Buttermilk Crispy Tenders is based around the premise that they're so good, Grandma can get a new lease on life, freed up from having to make homemade ones.

A series of 15-second spots, directed by Brian Billow of O Positive for We Are Unlimited, sees grandmothers enjoying a variety of new activities: having a massage, trying out a virtual reality headset, lazing in a pool, completing a jigsaw puzzle of a hot young guy and doing stand-up comedy telling jokes about millennials. In longer spots, such as the one seen here, Grandma sarcastically bemoans the fact that she no longer needs to spend her time slaving in the ktichen.

McDonald's is one of a number of brands recently to show people breaking free from the stereotypes of old age; the ads remind us somewhat of Mother's ads for Sun Life insurance from the U.K.