'Captain America' star Hayley Atwell gets bruised up to call attention to domestic abuse

RSA worked on disturbing pro bono campaign for Women's Aid

Published On
Dec 06, 2018

Editor's Pick

"Captain America" actor Hayley Atwell appears in a disturbing new spot for U.K. domestic abuse charity Women's Aid, having her features distorted by makeup to reflect horrific injuries.

In the film, which was directed pro bono by RSA Films' Paul Andrew Williams, Atwell gets cuts and bruises painstakingly applied to her face by makeup artists. Once finished, she looks to camera and gives an emotive performance additionally reflecting the  psychological trauma of a woman attacked by her partner. However, the real kicker is when the screen then tells us that while it required two hours to make Atwell's wounds appear, the real-life injuries of domestic abuse survivor Becky O'Brien took just 20 minutes for her partner to inflict. 

“Domestic abuse cannot be tolerated. We’re proud to support Women’s Aid and the work they do," says RSA's Ridley Scott in a statement. 


Dec 06, 2018
Client :
Women's Aid
Client :
RSA Films
Director :
Paul Andrew Williams
Producer :
Kai Hsiung
Producer :
Caspar Delaney
Production Manager :
Lily Moore
Production Assistant :
Stephanie Werrell-Smyth
1st AD :
Sam Powell
2nd AD :
Richie McDonald
Director of Photography :
Vanessa Whyte
Focus Puller :
Frankie Napoli
2nd AC :
Pip White
Hair and Make-up Supervisor :
Beverly Pond-Jones
Make-up and Special Effects :
Elizabeth Hedley
Hair and Make-up :
Lauren Kay
Costume Designer :
Zelda Sellars

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