Oreo Unveils New Animated Campaign, 'Wonderfilled'

What happens if you give a vampire an Oreo? Those and other whimsical possibilities are discussed in The Martin Agency's new work for the creme-filled cookie. It's tough to follow up the creative year the brand has just had, but the agency does a nice job with "Wonderfilled," a 90-second and 30-second commercials that will be followed up with print and social media efforts. The animated anthem is a catchy jingle performed by Owl City (Adam Young) that is just cute enough to be childishly wondrous. It premiered during "Mad Men" Sunday.