Oreo Unveils New Animated Campaign, 'Wonderfilled'

Owl City provides catchy backing track

Published On
May 12, 2013

Editor's Pick

What happens if you give a vampire an Oreo? Those and other whimsical possibilities are discussed in The Martin Agency's new work for the creme-filled cookie. It's tough to follow up the creative year the brand has just had, but the agency does a nice job with "Wonderfilled," a 90-second and 30-second commercials that will be followed up with print and social media efforts. The animated anthem is a catchy jingle performed by Owl City (Adam Young) that is just cute enough to be childishly wondrous. It premiered during "Mad Men" Sunday.


May 13, 2013
Brand :
Client :
Agency :
The Martin Agency
Chief Creative Officer :
Joe Alexander
Group Creative Director :
Jorge Calleja
Creative Director :
David Muhlenfeld
Creative Director :
Magnus Hierta
Senior Art Director :
Brig White
Associate Creative Director, Design :
Chris Peel
Designer :
Angie Elko
Designer :
Sarah Berkheimer
Broadcast Producer :
Kathy Lippincott
Broadcast Producer :
Heather Tanton
Broadcast Producer :
Caroline Helms
Illustrator :
Martin Allais
Senior Print Producer :
Paul Martin
Studio Artist :
Whitney McCall
Color Correction :
Alice Blue

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