Glide : Words to Floss By

Few things are easier to get stuck in your creative teeth than dental floss. Crest Glide certainly has a nice name it almost sounds like a jet ski but it's still just dental floss. So a big conceptual idea was called f

Published On
Mar 15, 2007
Words to Floss By

Editor's Pick

Few things are easier to get stuck in your creative teeth than dental floss. Crest Glide certainly has a nice name it almost sounds like a jet ski but it's still just dental floss. So a big conceptual idea was called for in this print and wildposting campaign: "In life, beautiful things sometimes get ruined by not so beautiful things," explains Saatchi & Saatchi/New York writer Icaro Doria, much as red pepper or spinach will sabotage your smile. As for this lead ad, plans are under way to make it into a 3-D structure on the Brooklyn Heights Promenade, where the giant teeth can taunt Manhattanites who pay through the nose.

Credits

Date
Mar 16, 2007
Chief Creative Officer :
Tony Granger
Executive Creative Director :
Jan Jacobs
Executive Creative Director :
Leo Premutico
Creative Director :
Alison Gragnano
Copywriter :
Icaro Doria
Art Director :
Menno Kluin
Photographer :
Jenny Van Sommers
Art Buyer :
Allison Taylor
Art Buyer :
Melissa Brezsky
Retoucher :
Aaron Padin
Retoucher :
Yan Apostolides
Client :
Crest Glide
Agency :
Saatchi & Saatchi-New York
Brand :
Glide

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