The Grammys : The World is Listening

Behind the music.

Published On
Jan 23, 2013

Editor's Pick

Cat Power provides the V.O. and Furlined's Saam Farahmand directs this powerful film out of TBWA/Chiat/Day, Los Angeles for the upcoming 2013 Grammy's. A young girl vigorously pounds away at the keys of a piano while other artists-some very familiar (Taylor Swift, Snoop Dog/Lion) and some not so much--are captured in moments of practice and concentration, showing the work that goes into captivating audiences around the world, channeling the sort of intense vibe typically reserved for more athletic endeavors.


Jan 24, 2013
Brand :
The Grammys
Client :
The Grammys
Agency :
TBWA/Chiat/Day-Los Angeles
Global Creative President :
Rob Schwartz
Executive Creative Director :
Patrick O'Neill
Creative Director :
Patrick Condo
Creative Director :
Bob Rayburn
Associate Creative Director :
Eric Haugen
Associate Creative Director :
Kirk Williams
Executive Director, Integrated Broadcast :
Richard O'Neill
Executive Producer :
Sarah Patterson
Producer/Music Supervisor :
Michael Gross
Producer Assistant :
Whitney Fromholtz
Typography Design :
I Love Dust
Director :
Saam Farahmand
Production Company :
President :
Diane McArter
Vice President, Executive Producer :
Eriks Krumins
Producer :
Dave Robertson
Original Music/Sound Design/Mix :
Barking Owl
Creative Director :
Kelly Bayett
Mixer :
Brock Babcock
Editorial :
Arcade Edit
Editor :
Kim Bica
Post Producer :
Kirsten Thon-Webb
Managing Partner :
Damian Stevens
Executive Producer :
Nicole Visram
Producer Assistant :
Dean Miyahira
Producer Assistant :
John Jenkins
Producer Assistant :
Pete D'Andrea
Visual Effects :
The Moving Picture Company
Smoke Artist :
Mark Holden
Telecine Artist :
Ricky Gausis
Producer :
Juliet Tierney
Executive Producer :
Asher Edwards

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Project Type