World’s Best Cat Litter made a mini-musical about poop smells

Scents emanating from a cat litter box are typically nothing to sing about, but World’s Best Cat Litter does so anyway to launch a new Poop Fighter (great name) litter product.

TRG created the 30-second spot above, featuring an R&B tune about a cat named Rose, whose box odors belie her flowery name. Rose seems horrified herself by the Ghostbusters-y green stink-smoke wafting off the pooper scooper that she’s being taunted with, for some reason, at the beginning of the ad. Poop Fighter, however, which uses botanical technology unavailable in most natural cat litters, will solve the malodorous malfeasance.

Also read: Cat who’s too cool for the holidays wrecks a caroling special in Temptations ad

Along with the spot, TRG’s campaign also includes a tiny house that will travel to over 15 cities to demo the product. The House Smelling Party Tour—featuring cats on board—kicked off at CatCon in Pasadena, California, on Aug. 3.

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