This so-called 'world's most boring billboard' isn't going anywhere for 12 years
Wood protection brand Sioo:x is using outdoor media as a product demo
Editor's Pick
A Swedish brand is claiming to have built "the world's most boring billboard" -- and what's more, it will stay up for 12 years running.
The idea, by agency Stendahls, promotes wood protection brand Sioo:x, which guarantees to protect and preserve the color of your outdoor wood, like that on decks and patios, for 12 years.
So to demonstrate it, the agency built a three-sided billboard entirely out of newly treated wood-- which according to this video, was taken directly from the deck of its own CEO--emblazoned with the message "This is the world's most boring billboard." It has also taken out a 12-year agreement with media owner Look Media for the billboard to stay up, and show just how well its product lasts.
The billboard is located in Malmo, a coastal city with a humid climate--so if you live there, remind us to revisit this project in 2030 to see how things turned out.
Credits
- Date
- May 21, 2018
- Agency :
- Stendahls
- Brand :
- Sioox
- Chief Creative Officer :
- Martin Cedergren
- Copywriter :
- Mikael Andersson
- Art Director :
- Josefin Thor
- Account Director :
- Jens Flensburg
- Production Manager :
- Anna Lotto
- Film Photographer :
- Jens Dohnberg
- Graphic Designer :
- Samuel Forsström
- 3D Artist :
- Carl Björndal
- Motion :
- Carl Björndal
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