Moms Talk FOMO, Swiping Right and Twerking in Hefty Social Spots
Campaign for Party Cups Borrows Teen Party Animals' Lingo
Apr 17, 2015
Hefty transposes the lingo of hard-partying teens and twenty-somethings into the mouths of moms in a series of fun social spots from Havas Chicago, featured on the brand's Facebook page. The ads, promoting Hefty's crack-resistant party cups, sees the mothers recounting last night's partying, with talk of FOMO, foam parties, swiping right and twerking as they fold laundry, unpack groceries and sip coffee. Some neat copywriting -- and acting -- here.