Olay Puts Fans' Eye Makeup On Times Square Billboard

Facebook app promotes Wow mascara from skincare brand

Published On
May 14, 2013
Wow Eyes

Editor's Pick

To promote its "WOW" mascara, P&G's Olay skincare brand has developed a Facebook app, Wow Eyes, where people can upload photos of their own made-up eyes. Their photo will then be displayed on a giant billboard in Times Square for 15 seconds. Each participant gets a photo of their eye on the billboard, which they can then share with social media friends. The app was developed by Saatchi NY.


May 15, 2013
Brand :
Client :
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Con Williamson
Creative Director, Art Director :
Chris Chao
Creative Director/ Copywriter :
Thom Hackett
Senior Art Director :
Jacquelyn de Jesu
Copywriter :
Ben Schneider
Creative Technologist :
Steve Nowicki
UX :
Robert Moon
Integrated Producer :
Leslie Raymond

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