Wunderkind Helps Trusted Media Brands Maximize Value Of Visitors By Merging Adtech, MarTech

With the deprecation of the cookie on the horizon, Wunderkind is helping publishers maximize the value of their visitors with a unified user experience that provides holistic ad monetization and audience development tools. Wunderkind’s Publisher Growth Suite is a full-stack technology infrastructure that bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability, and high-yielding ad placements. Rather than advertising and marketing strategies operating in silos, often competing for reader attention, the solution enables publishers to meet their audience where they are in their lifecycle, with relevant content. Additionally, Wunderkind’s Publisher Growth Suite now offers a unique self-sustaining financial model — whereby publishers activate WunderKIND Ads to generate a new and meaningful revenue stream that can absorb platform costs. The software has been in private beta with select publisher partners including CNN and AP News. Trusted Media Brands (TMB) was also an early beta customer, which includes properties like Reader’s Digest, Taste of Home, and Family Handyman. Since the integration, TMB has seen year-over-year increases in magazine subscriptions (6%), and newsletter signups (46%), all while increasing ad impressions served (84%). “Wunderkind has been instrumental in helping us hit our audience development goals,” said Emily Christner, Chief Product Officer at Trusted Media Brands. “The best part? This new model allows us to scale that growth and drive additional ad revenue at no cost to us! It’s a win-win.” To learn more about Wunderkind’s latest offering, go here.

Wunderkind Helps Trusted Media Brands Maximize Value Of Visitors By Merging Adtech, MarTech

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