Macy's : Yes Virginia, The Musical
New campaign spreads Virginia's X-mas spirit to kids around the country
Editor's Pick
Macy's and JWT contributed to the pop culture that surrounds Christmas when in 2009 they launched "Yes Virginia," an award-winning animated special produced out of The Ebeling Group that illustrated the tale of a young girl who wrote to The New York Sun wondering if there really was a Santa Claus. The paper's editor Francis P. Church responded to her with a moving piece about the importance of believing. The retailer now invites children around the country to become part of that story, with the launch of "Yes, Virginia, The Musical," the latest addition to Macy's ongoing "Believe" holiday campaign.
The online program available at yesvirginiamusical.com, gives schools access to a stage adaptation of the film, including scripts, scores, production reference materials as well as advice from the pros. Macy's will also give $1,000 grants to 100 schools to help out with their productions.
Credits
- Date
- Aug 22, 2012
- Brand :
- Macy's
- Client :
- Macy's
- Agency :
- JWT-New York
- Chief Creative Officer :
- Jeff Benjamin
- Co-Chief Creative Officer :
- Matt MacDonald
- Co-Chief Creative Officer :
- Ryan Kutscher
- Chief Integration Officer :
- Mike Geiger
- Creative Director :
- Craig Love
- Creative Director :
- Shayne Millington
- Art Director :
- Raihana Halim
- Art Director :
- Ben Chiang
- Copywriter :
- Justine Cotter
- Planning Director :
- Jonathan Fletcher
- User Experience :
- Jon Fishel
- Head of Production :
- Sergio Lopez
- Digital Production Director :
- Paul Sutton
- Executive Producer :
- Robin Feldman
- Executive Digital Producer :
- Margaret McLaughlin
- Digital Producer :
- Vanessa Scanlan
- Broadcast Producer :
- Andrea Curtin
- Senior Line Producer :
- Atalie Kessler
- Director, Technology :
- Ricky Bacon
- Technical Lead :
- David Wu
- Quality Assurance :
- Jane Irzhak
- Global Business Director :
- Claire Capeci
- Project Manager :
- Lindsey Allen
- Digital Production Company :
- Stopp LA
- Production Company :
- Greenpoint Pictures
- Director :
- Jacob Lincoln
- Post Production :
- Greenpoint Pictures
- Director :
- Jacob Lincoln
- Editor :
- David Etkin
- Editor :
- Thomas Zoranski
- Editor :
- Adam Porter
- Editing House :
- Greenpoint Pictures
- Music :
- JWTwo Entertainment
- Post Production :
- Macy's Studios
- Editor :
- Danny Abel
- Editor :
- Eric Grush
- Media Agency :
- MEC
- Vice President/Creative Director :
- William Schermerhorn
- Creative Director :
- Wesley Whatley
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