Macy's : Yes Virginia, The Musical

New campaign spreads Virginia's X-mas spirit to kids around the country

Published On
Aug 21, 2012

Editor's Pick

Macy's and JWT contributed to the pop culture that surrounds Christmas when in 2009 they launched "Yes Virginia," an award-winning animated special produced out of The Ebeling Group that illustrated the tale of a young girl who wrote to The New York Sun wondering if there really was a Santa Claus. The paper's editor Francis P. Church responded to her with a moving piece about the importance of believing. The retailer now invites children around the country to become part of that story, with the launch of "Yes, Virginia, The Musical," the latest addition to Macy's ongoing "Believe" holiday campaign.

The online program available at, gives schools access to a stage adaptation of the film, including scripts, scores, production reference materials as well as advice from the pros. Macy's will also give $1,000 grants to 100 schools to help out with their productions.


Aug 22, 2012
Brand :
Client :
Agency :
JWT-New York
Chief Creative Officer :
Jeff Benjamin
Co-Chief Creative Officer :
Matt MacDonald
Co-Chief Creative Officer :
Ryan Kutscher
Chief Integration Officer :
Mike Geiger
Creative Director :
Craig Love
Creative Director :
Shayne Millington
Art Director :
Raihana Halim
Art Director :
Ben Chiang
Copywriter :
Justine Cotter
Planning Director :
Jonathan Fletcher
User Experience :
Jon Fishel
Head of Production :
Sergio Lopez
Digital Production Director :
Paul Sutton
Executive Producer :
Robin Feldman
Executive Digital Producer :
Margaret McLaughlin
Digital Producer :
Vanessa Scanlan
Broadcast Producer :
Andrea Curtin
Senior Line Producer :
Atalie Kessler
Director, Technology :
Ricky Bacon
Technical Lead :
David Wu
Quality Assurance :
Jane Irzhak
Global Business Director :
Claire Capeci
Project Manager :
Lindsey Allen
Digital Production Company :
Stopp LA
Production Company :
Greenpoint Pictures
Director :
Jacob Lincoln
Post Production :
Greenpoint Pictures
Director :
Jacob Lincoln
Editor :
David Etkin
Editor :
Thomas Zoranski
Editor :
Adam Porter
Editing House :
Greenpoint Pictures
Music :
JWTwo Entertainment
Post Production :
Macy's Studios
Editor :
Danny Abel
Editor :
Eric Grush
Media Agency :
Vice President/Creative Director :
William Schermerhorn
Creative Director :
Wesley Whatley

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