Selling your home is easier than a crack of a whip in Mother's first campaign for Yopa
Tom Kuntz directs ad featuring a homeowner's absurd morning routine
Feb 20, 2019
Mundane morning chores become absurdly delightful with the crack of a bullwhip in a new spot for realty firm Yopa from Mother London and directed by MJZ’s Tom Kuntz.
A homeowner rises from bed and, still wearing his PJs, tackles his a.m. as a circus trainer would a lion. He literally slings a whip as his alarm clock, the shower faucet, his toast and even the weeds in the garden--all set to the Devo classic “Whip It.” A neighbor looks on impressed, remarking, “Smooth move.” The whipping man replies, “Yeah, I used to think so,” but there’s something else in his life that’s gone even more smoothly. The silly scenario was all a set up for the man to explain how Yopa’s estate agents made selling his home an even smoother move--thanks to their full service and no fixed fee.
According to Yopa CMO Pip Heywood, “Yopa’s aim is to help every customer have a smooth move by providing fantastic customer service from valuation to completion and all for a fair fixed fee. Our new brand idea and first advert is just one way of exploring ‘a smooth move.’” The idea will roll out across multiple channels and the Yopa website.