Ikea Lets You Choose Your Own Ad Medium Via a Banner

Options include a personal flashmob in SMFB's campaign

Published On
Apr 15, 2013

Editor's Pick

To launch its customizable Uppleva combination of TV, furniture and sound system in Norway, Ikea ran a banner campaign that let the consumer decide exactly what kind of communication they wanted in order to learn about the product. Created by agency SMFB, the banner gave the viewer a range of options, from the everyday (an email, MMS or fax) to the quirky (watch a video of two kids explaining it, get a handwritten letter, or order your own flashmob). All the options were shareable via social media. After the activity, Norway ranked third in terms of global Uppleva sales.

Credits

Date
Apr 16, 2013
Brand :
Ikea
Client :
Ikea
Agency :
SMFB-Oslo
Creative :
Andre Koot
Creative :
Hans Martin Ronneseth
Design/Video :
Stina Norgren
Design/Video :
Elisabet Limi
Design/Video :
Arnar Halldorsson
Design/Video :
Sverrir Brynjolfsson
Design/Video :
Nicklas Hellborg
Strategist :
Kristian Kristiansen
Project Manager :
Hanne Grobstock
Web Producer :
Christoffer Lorang Dahl
Digital Production :
F&B Factory
Event Production :
JCP

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