Rethink Breast Cancer : Your Man Reminder

It's all hunky dory.

Published On
Oct 06, 2011

Editor's Pick

Yesterday it was Boobyball. Today it's shirtless guys. Rethink Breast Cancer certainly knows how to get our attention. It has released a fun new app to get women to undergo breast self-examinations and checkups. And apparently, the only way to get womens' attention is to load it up with hot guys. The app features six handsome men that will pop up to remind you to check your breasts, as well as reminders of doctor's appointments and important facts about breast cancer. The app also includes some nice touches like generic compliments being generated alongside reminders.

Credits

Date
Oct 06, 2011
Brand:
Rethink Breast Cancer
Client:
Rethink Breast Cancer
Agency:
john st-Toronto
Creative Director:
Angus Tucker
Creative Director:
Stephen Jurisic
Art Director:
Cheryl Geonanga
Art Director:
Junoh Kim
Art Director:
Denver Eastman
Copywriter:
Craig Lobban
Copywriter:
Joe Vu
Copywriter:
Lucy Foster-Friesen
Team Leader:
Stephanie Hurst
Team Leader:
Melissa Tobenstein
Digital Producer:
Cas Binnington
Digital Strategist:
Nicole Polivka
Broadcast Producer:
Michelle Orlando
Broadcast Producer:
Christine Stephens
Developer:
Marc Cattapan
Developer:
Endloop Studios
Production Company:
Spy Films
Director:
John Grammatico
Executive Producer:
Luc Frappier
Line Producer:
Peter Oad
Editorial:
Steve Manz
Visual Effects:
Justin Lee
Visual Effects:
Lev Bravo
Audio Producer:
Joey Serlin
Music Director:
Joey Serlin
Photography:
Scott Ramsey

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