Just in time for the NBA Finals, YouTube TV has launched a campaign to show sports fans just how easy it is to watch live television on their own schedule in a charming video ad from Cartwright.

Emily, a basketball-loving grandmother, is having a real problem balancing her love for sports with family obligations. She can’t watch the NBA Finals without being interrupted by the need to water her garden, participate in family dinners or even blow out her birthday candles. Luckily, this campaign shows Emily that “she used to be on TV schedule. Now it’s on hers.”

“We all know that person who can’t stand to miss a minute of a live event and saw that as a way to demonstrate the revolutionary way that YouTube TV is changing that live experience to one that you control,” said Keith Cartwright, chief creative officer of Cartwright, in a statement. “We’re not just saying it’s so easy your grandmother could do it—we are showing through Emily how an individual can take control of how and when they watch live events with the same excitement and real-time thrills of the live moment.”

Cartwright, No. 5 on Ad Age’s 2021 Agency A-List, partnered with the NBA last year to promote the return of live games by green-screening actress Issa Rae into basketball stadium highlights.

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