YouTube’s fun Sunday Ticket ads capture the plight of those who live far from their favorite NFL teams

Director Lance Acord help craft the amusing fish-out-of-water stories of being an out-of-market fan

Published On
Aug 17, 2023
A family of three Giants fans and an Eagles fan sitting on a couch

Editor's Pick

YouTube is the new home of NFL Sunday Ticket, which allows viewers to watch out-of-market games all season long. And it’s rolling out an entertaining campaign to promote it—zeroing in on just how tough it is to be an out-of-market fan.

A series of spots, created in-house by YouTube’s Creative Studio and directed by Lance Acord, features amusing fish-out-of water stories—Dolphins fans in the desert, Bills fans on the beach and many more.

This hero :60 sets things up nicely:


The concept is a good one, but it’s the execution that takes things to the next level—including strong copywriting (“So whether you’re an Eagle nesting in the land of Giants, or a crusading Saint holding your own in a village of Vikings ... it’ll feel a little more like home”), evocative casting and nicely off-kilter music. 

Acord even brings a cinematic flair to the campaign—the Arizona shots are superb—which you don’t normally expect from this kind of sports advertising. The work also weaves in product features like multiview pretty seamlessly.

More news: How YouTube is using NFL Sunday Ticket to plot the future of video

“The insight is simple—you don’t leave your home team behind when you move away from home,” YouTube executive creative director Christian Haas told Ad Age. “If you grew up in, say, San Francisco, you take the 49ers loyalty with you. But if you live outside the Bay Area, where local 49ers games are not broadcast, it’s not only hard to stay a fan, but also be the only red and gold jersey in sight.” 

He added: “We wanted to portray the humorous fish-out-of-water situations that out-of-market football fans know too well, and show some of the awesome things YouTube is bringing to NFL Sunday Ticket, such as the ability to watch up to four games at once.”

Check out a bunch more executions below, each of which has its own charms.



Aug 17, 2023
Client :
Client :
Agency :
Executive Creative Director :
Christian Haas
Group Creative Director :
Becca Wadlinger
Group Creative Director :
Brandon Viney
Creative Director Copy :
Heather Ryder
Creative Director Art :
Devin Gillespie
Director of Production :
Christine Lindemann
Producer :
Sonia Pandya
Jr Producer :
Maia Van Zandt
Sr. Creative Business Manager :
Libby Dunn
Head of Creative Strategy :
James Thorpe
Music Supervisor :
Michael Paoletta
Business Affairs Lead :
Joanne Barrett
Danielle Tiedt
VP :
Angela Courtin
Director of Marketing :
Barry Ames
Group Marketing Manager :
Netta Gross
Group Brand Marketing Manager :
Bradley Okamoto
Sr. Brand Sponsorships Manager :
Laura McNair
Marketing Manager :
Alex Anthony
Business Affairs :
Business Affairs :
Christina Rust
Business Affairs :
Russ Nadler
Business Affairs :
Kelly Ingles
Production :
Park Pictures
Director / DP :
Lance Acord
EP :
Caroline Kousidonis
Editorial :
Exile Editorial
Lead Editor :
Katie Turinski
2nd Editor :
Cole Grom
Cutting Assistant :
Shane Van
EP :
Sasha Hirschfield
Head of Production :
Sarah Cassell
Producer :
Sophia Mosner-Koor
Animation Producer :
Mike Tockman
Animator :
Adam Greenberg
Editorial :
EP :
Colleen Cavanaugh Anthony
Producer :
Alexis Everhart
Color :
Company 3
Colorist :
Sofie Borup
Producer :
Shannen Troup
VFX and Finishing :
Blacksmith VFX
ECD & Partner :
Tom Bussell
EP :
Perry Tate
Producer :
Lily Sarokin
VFX Supervisor :
John Shirley
VFX Supervisor :
Robert Bruce
Music Composer :
We Are Walker
Owner and Managing Director :
Sara Matarazzo
Licensed by :
Sony Music

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Project Type