YouTube’s fun Sunday Ticket ads capture the plight of those who live far from their favorite NFL teams

YouTube is the new home of NFL Sunday Ticket, which allows viewers to watch out-of-market games all season long. And it’s rolling out an entertaining campaign to promote it—zeroing in on just how tough it is to be an out-of-market fan. A series of spots, created in-house by YouTube’s Creative Studio and directed by Lance Acord, features amusing fish-out-of water stories—Dolphins fans in the desert, Bills fans on the beach and many more. This hero :60 sets things up nicely: The concept is a good one, but it’s the execution that takes things to the next level—including strong copywriting (“So whether you’re an Eagle nesting in the land of Giants, or a crusading Saint holding your own in a village of Vikings ... it’ll feel a little more like home”), evocative casting and nicely off-kilter music. Acord even brings a cinematic flair to the campaign—the Arizona shots are superb—which you don’t normally expect from this kind of sports advertising. The work also weaves in product features like multiview pretty seamlessly. More news: How YouTube is using NFL Sunday Ticket to plot the future of video “The insight is simple—you don’t leave your home team behind when you move away from home,” YouTube executive creative director Christian Haas told Ad Age. “If you grew up in, say, San Francisco, you take the 49ers loyalty with you. But if you live outside the Bay Area, where local 49ers games are not broadcast, it’s not only hard to stay a fan, but also be the only red and gold jersey in sight.” He added: “We wanted to portray the humorous fish-out-of-water situations that out-of-market football fans know too well, and show some of the awesome things YouTube is bringing to NFL Sunday Ticket, such as the ability to watch up to four games at once.” Check out a bunch more executions below, each of which has its own charms.

YouTube’s fun Sunday Ticket ads capture the plight of those who live far from their favorite NFL teams

Featured Stories