TiVo : You've Got a Life

TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least lik

Published On
Sep 02, 2004
You've Got a Life

Editor's Pick

TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least likely to identify themselves as 'television involved' in any way," explains GS&H director of strategy and planning Kathleen Kusek. "They were the opposite of couch potatoes

Credits

Date
Sep 02, 2004
Client :
TiVo
Copywriter :
Mike Bales
Illustrator :
David Hughes
Creative Director :
Scott Aal
Creative Director :
Grant Richards
Art Director :
Will Roth
Print Producer :
Philip McCanless
Agency :
Grant-Scott & Hurley
Brand :
TiVo

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