TiVo : You've Got a Life
TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least lik
Published On
Sep 02, 2004

Editor's Pick
TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least likely to identify themselves as 'television involved' in any way," explains GS&H director of strategy and planning Kathleen Kusek. "They were the opposite of couch potatoes
Credits
- Date
- Sep 02, 2004
- Client :
- TiVo
- Copywriter :
- Mike Bales
- Illustrator :
- David Hughes
- Creative Director :
- Scott Aal
- Creative Director :
- Grant Richards
- Art Director :
- Will Roth
- Print Producer :
- Philip McCanless
- Agency :
- Grant-Scott & Hurley
- Brand :
- TiVo
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Project Type