Homeowners do an about face on moving in campaign from real estate brand Zoopla

A new campaign from Zoopla, the U.K. real estate brand, is capitalizing on a newly buoyant U.K. property market with a series of ads in which people rapidly change their minds about moving once they find out how much their houses are worth. The spots, created by Lucky Generals and directed by Smuggler's Randy Krallman, promote Zoopla's new MyHome tool, which provides people with everything they need to know about selling their home. Several scenarios show homewoners who claim that they love where they live—whether it's because they've "put our hearts and souls into making it home," or because the neighbors are "friends for life," or that they love the peace and quiet. In each instance, a quick glance at how much their home is estimated to be worth on MyHome quickly changes their minds. The campaign is the biggest for Zoopla to date. It's also the first to feature the company's new branding and logo, reflecting the evolution of Zoopla since it was founded in 2007. It comes as U.K. house prices are surging; The Guardian reports this week that this has been driven by a shortage of houses on the market, as the pandemic has encouraged people to move out of cities and into the countryside. The creative "aims to nudge the 42% of U.K. households thinking of selling their home into action," said Zoopla Chief Marketing Officer Gary Bramall in a statement. "We all love our current homes and tend to look back on them with love and nostalgia," added Loz Horner, strategist at Lucky Generals. "That is, until we realize we could sell them for a packet and move to a much nicer place."

Homeowners do an about face on moving in campaign from real estate brand Zoopla

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