2025 Creativity Awards: Best Brand/Product Launch

Bark Air’s lavish launch helped the airline take off

A dog stares at an OOH ad promoting Bark Air.
The launch of Bark Air was a rousing success, leading to sold out flights in 2024. (Bark Air)
EL
By:
Ewan Larkin
May 01, 2025 02:00 AM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
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By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
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Why Prudential’s head of paid media can’t wait for AI agents to handle measurement