2025 Creativity Awards: Tiny But Mighty

Facebook turned a Calvin Klein shoot into buzz about Marketplace

Screenshot of a Facebook Marketplace listing for a “Red Corduroy Couch from famous ripped chef shoot” with the price listed as free. The listing is set against a city skyline, and bold white text across the image reads “Yes, couch!” Comments and reactions from brands like Calvin Klein, Grindr, and Sotheby’s are scattered across a blue sky background.
A red corduroy sofa boosted Facebook Marketplace visits after being featured in a Calvin Klein campaign. (Facebook)
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By:
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