2025 Creativity Awards: Director of the Year

Kim Gehrig delivered another year of stunning commercials

Kim Gehrig, Somesuch — The Somesuch filmmaker is Ad Age’s Director of the Year for the second time in four years. (Somesuch)

Last Updated

May 01, 2025 02:00 AM

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Creative Agencies

Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

AANHPI Heritage Month

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

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Cindy Lim

Yuzu’s Cindy Lim on building a social and dating app for the Asian community