2025 Creativity Awards: Media Planner of the Year

Martin Blich transformed GroupM’s sports investment strategy

Headshot of Martin Blich, executive director of sports and live investment at GroupM U.S.
Martin Blich, executive director of sports and live investment at GroupM U.S. (GroupM)
PH
By:
Parker Herren
May 01, 2025 02:00 AM

Featured Stories

Agencies
TRG has still not fully recovered—how its CEO plans to get the agency on the map again

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.

LR
By:
Lindsay Rittenhouse
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
Sports
USTA adds Mustard to US Open campaign
JS
By:
Jon Springer
USTA adds Mustard to US Open campaign
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Influencers & Creators
Brands are starting to use AI agents to execute creator deals—what it means for the industry
BD
By:
Brandon Doerrer
Brands are starting to use AI agents to execute creator deals—what it means for the industry