2025 Creativity Awards: Director to Watch

Director Rosie May Bird Smith blends humor with heart in her commercials

Rosie May Bird Smith, Biscuit Filmworks
The Biscuit Filmworks filmmaker specializes in absurdism that is rooted in reality. (Biscuit Filmworks)
TN
By:
Tim Nudd
May 01, 2025 02:00 AM

Featured Stories

AI
How AI is transforming programmatic ads and giving supply-side platforms an edge

As the AI ad tech landscape grows more complex, here’s what media buyers need to know.

GS
By:
Garett Sloane
How AI is transforming programmatic ads and giving supply-side platforms an edge
AI
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
AH
By:
Asa Hiken
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
Brand Marketing
20 brands catching baby boomers’ attention—and how this group is top of mind
EW
By:
Erika Wheless
20 brands catching baby boomers’ attention—and how this group is top of mind
Marketer's Brief
How Maesa Beauty uncovers trends to help create its brands
AP
By:
Adrianne Pasquarelli
How Maesa Beauty uncovers trends to help create its brands