Editors Roundtable

Creator economy trends—how brand-creator partnerships are evolving in 2025

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The Editors Roundtable is a quarterly event series that offers All Access subscribers a rare chance to connect directly with Ad Age journalists and industry leaders. (Ad Age illustration/Adobe Stock photo)
GF
By:
Gillian Follett
Last Updated
May 19, 2025 05:04 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

EL
By:
Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
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By:
Brian Bonilla
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By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now