Cannes Lions

Cannes Lions predictions—top creatives pick 53 campaigns to win

Six image collage showing six out of 53 Cannes Lions Predictions campaigns. Top: Two Nutter Butter cookies with exaggerated, surreal human facial features and expressions; bold text reads “Nutter Butter, You Good?” against a simple blue sky and grass backdrop; Lineup of Penny brand grocery products including mayonnaise, oatmeal, bread, salt, and chips; each package features large bold pricing as the dominant design element on bright backgrounds; Three professionally dressed people in an office setting: a man seated at a desk focused on a screen, with a man and woman standing beside him smiling; onlookers can be seen outside through glass walls. Bottom: Stylized crowd scene where every person’s head is replaced with an illustrated face reading “SATO”; bold text at bottom reads “SATO 2531 – Stop the future from becoming a nation where everyone is named Sato;” A man stares directly ahead while reaching toward the camera, seen from the perspective of an open mouth with visible teeth and tongue framing the image; Anthropomorphic wolf wearing a plaid shirt and sitting on a muddy yellow tractor in a dry, rural landscape with scattered trees and mountains in the background.
From grand to goofy, there’s something for everyone in this year’s Cannes Lions contenders. (Ad Age composite. Top: Nutter Butter, Penny, Apple TV+. Bottom: Think Name Project, KFC, Telstra.)
TN
By:
Tim Nudd
June 04, 2025 09:00 AM

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