Possible Conference

Inside top CMOs’ evolving AI and budgeting strategies

Four speakers sitting in white chairs on stage at Possible, facing the audience — (From left): Marcus Casey, CMO of BMW North America; Kristen D'Arcy, CMO of True Religion; Jessica Ling, executive VP global brand advertising at American Express; and Tim Ringel, CEO of advertising group Meet The People, discussed challenges confronting marketing leaders in a panel at Possible. (Melody Timothee/Shutterstock for POSSIBLE)

Gillian Follett

May 05, 2025 09:00 AM

Featured Stories

Creative Agencies

Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

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Adrianne Pasquarelli

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Marketing winners and losers of the week

AANHPI Heritage Month

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

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Yuzu’s Cindy Lim on building a social and dating app for the Asian community