Inside top CMOs’ evolving AI and budgeting strategies
(From left): Marcus Casey, CMO of BMW North America; Kristen D'Arcy, CMO of True Religion; Jessica Ling, executive VP global brand advertising at American Express; and Tim Ringel, CEO of advertising group Meet The People, discussed challenges confronting marketing leaders in a panel at Possible. (Melody Timothee/Shutterstock for POSSIBLE)