Possible Conference

Possible 2025 takeaways for marketers—Gen Z strategies, creator economy moves and media innovation

A dark auditorium space with a spotlight on a sculpture of the word 'Possible'
Hordes of marketers descended upon Miami Beach for Possible to talk strategy (Possible)
PH
By:
Parker Herren
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GF
By:
Gillian Follett
May 02, 2025 04:28 PM

Featured Stories

Influencers & Creators
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

GF
By:
Gillian Follett
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
Agency Brief
Agency Brief: Martin layoffs, PetSmart’s media agency change and more
EL
By:
Ewan Larkin
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BB
By:
Brian Bonilla
Agency Brief: Martin layoffs, PetSmart’s media agency change and more
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week
Brand Marketing
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
ES
By:
E.J. Schultz
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign