TV Upfront

17 hot take predictions for the TV upfronts

Retro television set with flames coming out of the top
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, executives weigh in on what this year’s market could bring. (AdAge Illustration/Adobe Stock)
PH
By:
Parker Herren
May 07, 2025 09:00 AM

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Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

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TBWA\Chiat\Day plots its next chapter with slew of executive hires
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Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025