TV Upfront

17 hot take predictions for the TV upfronts

Retro television set with flames coming out of the top
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, executives weigh in on what this year’s market could bring. (AdAge Illustration/Adobe Stock)
PH
By:
Parker Herren
May 07, 2025 09:00 AM

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